Civil Rights and Post World War II Marketing

Mongomery Bus Boycott.jpg

During the Postwar era black people used marketing to benefit them in plenty of ways.  Like the "Don't Buy Where You Can't Work" movement that was discussed earlier, blacks would often use their marketing to help them boycott consumer products.  THey would primarily use their own media such as Ebony magazine.  This is an ad that supports black civil rights and the Montgomery Bus Boycott that was spearheaded by Martin Luther King Jr. This particular movement gained a lot of attention due to the many new media mediums, most importantly television.  

Boycotter's Front Page.jpg

This photo shows a use of marketing that many people would not know about.  It is a marketing strategy that was mainly trying to hit the critical mass.  While many of the black civil rights use of marketing was geared toward motivating other black people to fight for their rights, this particular form of marketing was more geared toward appealing to the mass public.  This picture is a photo of the front page news talking about the Bus Boycott and the nonviolent protest movement.  The idea stemmed from that movement was that every person had a conscious and if people witnessed the brutality that white southerners had toward black people during that time period then they would me more apt for voting for the Civil Rights Act and the Voting Rights Act.  The idea was that African Americans would not harm a single person and allow other people to harm them if someone were to choose to do so.  This movement relied heavily on the use of television to allow Americans to be more sympathetic to their plight and to further witness the brutality.  From today's standpoint this movement which was marketing based did help to further along the civil rights movement.  

Civil Rights and Post World War II Marketing